The Future of Video Marketing is Now!
Updated: Aug 16
From YouTube to TikTok, video has reshaped the ad industry.
The days of direct mail and newspaper ads are still relevant but video has changed the way we think and buy. Digital media has swept over our culture, and our cell phones have become a part of our daily lives. According to Entrepreneur, we will "spend 76,500 hours, or almost 9 years of our life, using our mobile device".
With popular apps YouTube, Snapchat, Instagram and TikTok, Millennials & Gen Z are the kings of video app usage. Add Facebook or LinkedIn, you can include Gen X and Baby Boomers as well. What do all of these apps have in common? Video!
Video ads sprawl across all of these platforms, let alone our televisions. "90% of consumers say that watching a video helps them make buying decisions." During the pandemic, video has helped adapt from face-to-face interactions as well. And businesses have taken full advantage of this. "The global digital video content market reached a value of US $172 Billion in 2020", and expects this to reach a "value of US $204.4 Billion by 2026". IMARC Group
93% of marketers say that video is key to their marketing strategy, and 86% of businesses use videos as a marketing tool. Wyzowl This makes sense considering YouTube is the second most visited website in the world behind Google. Alexa
Let's talk ROI
First let's talk about the importance of time viewership. To receive the best return-on-investment, videos are said to be most engaging when under 1 minute, so shorter is better. Vidyard This makes sense considering that most broadcast commercials are usually less than 30 seconds.
According to OptinMonster, 89% of marketers say videos gave them a good ROI. 83% said videos helped with lead generation, 87% said videos increased traffic to their website, and 80% said videos increased sales. So let us make it clear, video is here to stay.